CHALLENGE: How do you harness a network of 200+ food banks to speak with one, impactful voice on the issue of hunger in America?
SOLUTION: Developed a digital and print toolkit with a common message for Feeding America to share with their members. “Together we can solve hunger” was attached to a menu of public-facing, introductory communication elements. All were easily customizable for food banks of any size – they could drop their logo into the hero space while maintaining a connection to Feeding America. The toolkit was utilized illustrations and imagery portraying hopeful scenarios for food pantries, soup kitchens and volunteers.