CHALLENGE: How do you show the world that TRIS3CT, the once small and feisty company of 19 employees, was now a bustling agency of 144, able to maintain the feel of Little “t” but now smarter than ever and prepared to run with the big dogs?

SOLUTION: There were two stories that need to be told – the business strategy and Trisect’s unique culture. On the business side, “3″ stands for the EXPONENTIAL – a philosophy that speaks to our challenger mindset and listener culture that drives our process. Along with an identity that maintained a neutral look that allowed our work to stand out, images of the “exponential” were used on business cards, presentations and the company website. As for culture, we made sure that everyone had a face in the company. Profile pictures captured candid, off-beat moments that help strengthen and establish the agency.